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The Genius Brand was born with an emphasis on science and complete disregard for standard profit margins. We were going to make the best products possible and worry about cost later. That sounds crazy to most, but if nothing else, there would finally be some products on the market that we could use again! The Genius Brand is a product of our own industry realization.

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The Genius Brand was born with an emphasis on science and complete disregard for standard profit margins. We were going to make the best products possible and worry about cost later. That sounds crazy to most, but if nothing else, there would finally be some products on the market that we could use again! The Genius Brand is a product of our own industry realization.