Founded in 2000, we revolutionized the supplement industry with the introduction of the BlenderBall® wire whisk—an invention that solved an age-old problem of lumpy protein, fiber, and meal replacement shakes. With the introduction of the BlenderBottle® Classic™ in 2004, we raised the bar again, offering a leak-proof, BPA-free bottle designed with the fitness enthusiast in mind. Since then, the BlenderBottle® Classic™ has become the iconic shaker cup of the fitness world, and the gold standard to which all other shaker cups are compared.